Today, the modern packaging design and sense of the times are also outstanding issues. In contrast, the packaging of goods is the first direct consumption characteristic, and the packaging must represent their time. For example, today we still see that the main commodity packaging of the Chinese cultural revolution should be packed in solid red. This is a reflection of the times' characteristics of the packaging and commodities of the times. But the significance of modern packaging is discussed in broad terms. The modern sense is determined by the people's living standards and aesthetic concepts. I think that modernity is a person who exceeds our aesthetic level and is unwilling to accept new things. Modernity is not welcome. However, fortunately, there is now a sense of innovation that has been deeply rooted in the United States. Nothing can develop people already aware of innovation. Therefore, we must accept new things and accept new ideas. So, some very advanced designs have gradually been accepted. However, we cannot accept new things at the same time and forget the traditional elements.
First, the history of the box
The packaging box refers to the process of transportation, storage and sales, that is, the protection of goods and identification, and the more convenient use of sales, that is, containers, materials, and auxiliary materials for specific products are all generic terms that do not damage internal products. As early as the middle of the 18th century, the packaging boxes for middle-to-high end items were already formed. It is the purpose of the box at the time, that is, the most primitive use, in order to protect the safety of objects in transit. Therefore, the earliest packaging box for goods was simply a safe packaging box for only objects. At the beginning of the 19th century, commodities entered the unprecedentedly prosperous market for wholesale and retail goods. At this time, some low-cost retailers started to adulterate unpackaged goods! Manufacturers caused by the behavior of traders quickly lose market share. Therefore, manufacturers are aware of cheap goods and also need packaging to ensure product quality. At that time people had a certain understanding of the box. But the purpose of the box is to protect the goods, which is the first function of the package. The appearance of the packaging is single and follows the same pattern.
Second, packaging materials
Packaging materials are also very rich now, paper, leather, plastic, metal, glass, wood, ceramics, wild vines, the emergence of natural fibers, composite materials and other packaging materials, combined with adhesives, coatings, printing materials and other auxiliary materials.
Paper packaging - is very common in our lives, because it is easily deformed, light and strong. Therefore, it is widely used. However, today's paper packaging that promotes environmental protection is clearly not promoted!
Plastic packaging - resin as the main component, set by high temperature. Although it is a modern new type of packaging material. However, the utilization of packaging materials has also increased year by year. In some developed countries, they have slowly replaced paper boxes.
Wooden packaging - features natural materials that can be used with little treatment. Usually divided into two kinds of softwood and hardwood, just like paper from the perspective of environmental protection, the analysis of wood packaging materials is not suitable for mass production.
Metallic material - originated 100 years ago, 1809 French invented canned food, 1841, Britain invented tin cans. This created a modern history of metal packaging. Metal packaging due to the complex processing, so the cost is relatively high. The usage rate is not very high.
Glass material - The texture of glass is hard and crisp, transparent and easy to process! However, the damaged application is not easy!
Third, packaging and decoration
The standards for packaging and decoration can be divided into quality, sales and culture.
The masses - the goods should have their own customers, and strive to expand the consumer groups to make products more suitable for sale. Packaging designers and the masses, so that their works, they should seriously for the sake of consumers, so that consumers better use of commodity packaging, better serve consumers. It is very important to think of ways to attract consumer groups. Expanding consumer groups can only lead to better market efficiency.
Sales—A commodity that consumers do not use value is not market and consumer recognition. Only the products that consumers need enter the market, it can be said that market competition. This is a consumer. However, manufacturers' products are not necessarily what consumers know and understand. That means we want to promote and promote. Therefore, the packaging of the goods must show sales, promote the performance and characteristics of the goods, and arouse consumers' interest. Allowing consumers to be interested in goods, attracting consumers' attention and making consumers desire to purchase goods increase.
Culture - Packaging now requires not only the physical needs of consumers but also the consumer's needs. In packaging design should reflect the culture, so that the packaging emits a certain cultural atmosphere, with a certain degree of social influence.
